Brands Create Emotional Connections
Can you think of a lifestyle brand that you want to buy, but haven’t yet? It might be a…
More than just a name – the significance of brand names
When you think of a brand name, what comes to mind? For many of us, brand names are simply…
To rebrand or not to rebrand, that is the question
If you own or manage a small or medium-sized business or a recent start-up, you may instantly recognize this…
Distinct brands are not built on colors alone
Distinct brands are not built on color alone The human eye is arguably the most important sensory organ in…
What’s the problem?
Countless small business owners experience points of dissatisfaction as they pursue their goals. There are many reasons, but one…
Brand logos: common flaws in the creative process
If you’re sitting in an office right now, turn and ask the person next to you, “what is a…
Slogans or taglines; what do you call them?
Often when recalling a Brand, we’re prompted by one or more of a few things: example, the name, the…
Brand Lexicon: Making Sense of Vision, Promise, Purpose, & Values
Many ‘experts’ have written that a brand is more than a logo. Of course, that’s true — even if…
Latest Posts
Brands Create Emotional Connections
Can you think of a lifestyle brand that you want to buy, but…
More than just a name – the significance of brand names
When you think of a brand name, what comes to mind? For many…
To rebrand or not to rebrand, that is the question
If you own or manage a small or medium-sized business or a recent…
Distinct brands are not built on colors alone
Distinct brands are not built on color alone The human eye is arguably…
What’s the problem?
Countless small business owners experience points of dissatisfaction as they pursue their goals.…
Brand logos: common flaws in the creative process
If you’re sitting in an office right now, turn and ask the person…
Slogans or taglines; what do you call them?
Often when recalling a Brand, we’re prompted by one or more of a…
Brand Lexicon: Making Sense of Vision, Promise, Purpose, & Values
Many ‘experts’ have written that a brand is more than a logo. Of…
Brand Recall: How to enable customers to remember you?
The best marketers work day and night to set themselves apart, looking to…
Building a new brand: first ask three questions
Brand: is there another term that causes multiple micro-meanings for so many? Searching…
Subscribe and Stay Informed
Stay updated with the latest in the brand building, delivered right to your mailbox.