Brands Create Emotional Connections
Can you think of a lifestyle brand that you want to buy, but haven’t yet? It might be a watch, a car, or something...
More than just a name – the significance of brand names
When you think of a brand name, what comes to mind? For many of us, brand names are simply the labels we attach to...
To rebrand or not to rebrand, that is the question
If you own or manage a small or medium-sized business or a recent start-up, you may instantly recognize this question. That is, to rebrand or...
Distinct brands are not built on colors alone
Distinct brands are not built on color alone The human eye is arguably the most important sensory organ in our arsenal. According to Friezi...
What’s the problem?
Countless small business owners experience points of dissatisfaction as they pursue their goals. There are many reasons, but one that gets little airtime is...