To rebrand or not to rebrand, that is the question
If you own or manage a small or medium-sized business or a recent start-up, you may instantly recognize this question. That is, to rebrand or...
What’s the problem?
Countless small business owners experience points of dissatisfaction as they pursue their goals. There are many reasons, but one that gets little airtime is...
Building a new brand: first ask three questions
Brand: is there another term that causes multiple micro-meanings for so many? Searching online for precise definitions might help, but this can also extend...