More than just a name – the significance of brand names
When you think of a brand name, what comes to mind? For many of us, brand names are simply the labels we attach to...
Distinct brands are not built on colors alone
Distinct brands are not built on color alone The human eye is arguably the most important sensory organ in our arsenal. According to Friezi...
Brand logos: common flaws in the creative process
If you’re sitting in an office right now, turn and ask the person next to you, “what is a brand logo?” We’re pretty confident you’ll...
Slogans or taglines; what do you call them?
Often when recalling a Brand, we’re prompted by one or more of a few things: example, the name, the logo, a character, a sound,...