More than just a name – the significance of brand names
When you think of a brand name, what comes to mind? For many of us, brand names are simply the labels we attach to...
What’s the problem?
Countless small business owners experience points of dissatisfaction as they pursue their goals. There are many reasons, but one that gets little airtime is...
Slogans or taglines; what do you call them?
Often when recalling a Brand, we’re prompted by one or more of a few things: example, the name, the logo, a character, a sound,...